Business reviews are becoming a subject of debate for many. Because business reviews are becoming such an important aspect for marketing, it has led to a lot of businesses writing fake reviews for their own businesses. For this reason, many people are skeptical whenever reading reviews about a business. Still, around 60% of people have said that they read reviews before actually choosing to frequent a business. For this reason, it is important to distinguish real reviews from fake reviews. Below we will discuss some of the ways you can distinguish whether or not the web hosting reviews you are looking at are fake or not.
1. Does the web hosting company have neutral or negative feedback?
A good way to determine whether or not a web hosting business is posting fake reviews is to see whether or not they have neutral or negative feedback. When you are looking for reviews of companies, you want to find this type of feedback. It is bound to happen for literally every business. Therefore, if a business has nothing but positive feedback, be wary. However, you do not want to use a business that has tons of negative feedback. It simply would not be a wise purchasing decision.
One thing that may be interesting to look out for is if there are vastly different views for different companies, which are in fact all the same hosting provider. This can be a sign that the review has not done their research and that the review is fake. Take Bluehost for example. Did you know that Justhost and Hostmonster are all the same company. Want to know the one review site that has identified and been honest about this? Check out this Justhost Review, Bluehost Review and Hostmonster Review. Notice the warning how Justhost is cheaper, but is the same company? It makes interesting reading for sure. Of course, they are not the only web hosts that have this problem.
2. Sponsored Ad?
If you are reading a third party review that was written with affiliate links in them, the review is most likely going to be fake. People get payed either upfront compensation or through their affiliate links. You do not want to take the review that the reviewer writes as literal. You should always do your own research through unbiased means. You are definitely going to want to do more research and find out feedback from someone that does not benefit from supporting one web hosting company over another.
3. Look at the date.
If you are looking at a review website, you are going to want to pay close attention to the date of the reviews. The date of the reviews can tell you a lot about the business. Did the web hosting business suddenly have an influx of positive web reviews written on a particular date, or time period? If so, then the reviews are likely fake. What are the chances that a bunch of their customers decided to write positive reviews on the same exact date, or within the same exact time period?
When you look at these things, you should be able to avoid relying on fake web hosting reviews.